If your real estate business is stalling due to the property crisis and you are desperate to get more clients in. Even if your business is doing well you could always do with more prospects of course because more prospects means more sales, it’s a simple numbers game.
This book provides you with the road map for making an awesome online presence if your goal is more listings, more viewings and more sales. Check out the video and make your order below.
No fluff, no filler just full-on hints, tricks and tips to make your real estate business
Sometimes you need to come back from adversity and life deals you lemons. So I just want to tell you a short story. It may resonate with you if you have been working in real estate for some time As an estate agent in the property boom I was living the life, holidays in the Caribbean, eating out virtually every day and spending money as if there were no tomorrow. Then the property market stopped, not slowed, it just stopped. For years the lunacy of 20% annual rises in prices had been happening, totally unsustainable as you know. By 2006 when clients asked me whether the property “was a good investment” I would be answering “No, it might be a good place to live but don’t expect to make any money on it, prices are only going to go one way, down!” (Too honest at times, obviously it didn’t help sales) Sales dropped from 55 in a year to 9 and then 3 in 2007. Again totally unsustainable with nine employees of course. The credit cards paid the wages and the debts built up. bankruptcy was round the corner and the corner had been met. Then disaster struck in 2008, another really bad year. Playing football (Soccer for all of you Americans out there) I got tackled from behind on a concrete pitch and hit the floor shoulder first. My collarbone was shattered and I had to face three months with my right arm strapped to my body.
I spent the next three months (and ever since then to be honest) starting to learn how to market online. Starting with Ed Dale’s 30 Day Challenge and then moving on I threw myself into learning. I couldn’t even get capital letters on my writing as I didn’t have a hand for pressing the shift key! My business couldn’t continue in the way it was going though, I had to take a new look at it, this had to work.
Suddenly sales were picking up, slowly at first but definitely on the up, rentals were getting easier and I was getting more and more swamped with clients, slap bang in the middle of the worst economic crisis since the 1930′s.
Other agents were asking me constantly how I did it. Why was I always with clients and they were not getting anyone through the door. I started getting consulting jobs and people kept telling me it was time to tell others how to do it.
Well, my agency is a small one in the Valencia region of Spain. I have no desire to make it into a multinational huge behomoth, I have a young family and even in the fiesta years I was working 17-18 hours a day, seven days a week and 52 weeks a year.
It is no problem for me if people start copying the secrets and techniques and methods I use here in their own regions and countries. You should do it really. You owe it to yourself and your agency and most of all to those around you.
PS. By the way, thanks for the tackle Marcus. You changed my life (painful way to do it though)